From the beginning…

NOW Canada first opened its doors in 1998, providing one safe home for sexually exploited female youth. All the programs and services offered at NOW are strongly connected to helping us achieve our mission and vision, which are:


Our mission: NOW Canada inspires change by providing a client-centered continuum of care for women, youth and their children who are vulnerable, exploited or homeless.

Our Vision: A community where all women live healthy empowered lives, free of exploitation.

The sun setting through a dense forest.
Wind turbines standing on a grassy plain, against a blue sky.
The sun shining over a ridge leading down into the shore. In the distance, a car drives down a road.

In addition we have also created value words and value statements which express our core beliefs and act as guiding principles in the decision making within the organization.

integrity

We are committed to providing services in an ethical, honest and trustworthy manner

compassion

We are an empathetic and caring organization.

respect

We value a non-judgmental approach by providing an environment of dignity and acceptance.